Grab Those Last Minute Holiday Shoppers with Mobile Marketing

Grab Those Last Minute Holiday Shoppers with Mobile Marketing

Many holiday shoppers wait until the last minute to do their Christmas shopping. This is not news. Here’s the news – there’s a great new way to capture these Johnny-come-lately shoppers – it is with mobile marketing.

Mobile Marketing

Mobile marketing is the promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Internet Retailer – the respected ecommerce magazine -projects sales received through eBay’s mobile website and application will be over 0 million this year. This alone should be proof that your business needs to take advantage of mobile marketing to stay competitive in today’s retail market.

Want more proof? The Kelsey Group, a renowned marketing research company, predicts that the mobile advertising industry will grow to .1 billion in 2013 up from 0 million in 2008. The firm also predicts that mobile search marketing will account for 73% of mobile marketing by 2013, up from 24% in 2008, and that SMS-based campaigns would shrink to 9%, down from 63% in 2008. Display-based campaigns are expected to stay relatively steady, up to 18% from 13%.

Typical mobile marketing today is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most popular delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns. But new technologies for mobile marketing are popping up as fast as next generation smart phones.

Here are just a few of the new capabilities mobile devices will feature: Augmented reality mobile campaigns, which overlay the user’s phone display with location-specific information about products and services. 2D barcodes, which are barcodes that scan vertically as well as horizontally to include much more information. A mobile user can scan barcodes in the environment to access associated information. GPS messaging, which incorporates location-specific messages that the user picks up when he comes into range. Location-based service (LBS), which detects the area the user is connecting from (geolocation) and sends marketing messages for businesses in that area.

Vesta Digital – a fully integrated website and mobile marketing developer – can show you how to capitalize on this new marketing trend with our mobile marketing services that include custom mobile website development and cutting edge applications.

Sofia Sapojnikova
Vesta Digital

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How much demand is there for opt-in mobile advertising? Well, according to Irv Remedios, quite a bit. His company- mozes- works with big-time brands, bands, and grassroots organizations to develop integrated mobile messaging campaigns. Take a look at what he has to say:
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