Mobile Marketing: Potent Form of Marketing

Mobile Marketing: Potent Form of Marketing

With the growth of the marketing field it is seen that marketing business is making use of the latest technologies to support the concept of marketing. With the coming up of mobile phones, communication has become extremely easy for everyone and people now prefer carrying a personal cellphone. Apart from people making use of mobile phone technology it is seen that marketers have also used this technology to promote their goods/services through the concept of mobile marketing. Mobile phones have also supported this form of marketing and helped several marketers to promote their products through a simple SMS.

Personal mobiles phones are advantageous for both the users and marketers because first hand information can directly be conveyed to a user that too at a personal level through mobile phone marketing. Marketers/advertisers can make use of SMS, MMS, calls etc to reach their targeted group of audience through the concept of mobile marketing. Marketers/advertisers need not require heavy amounts to invest for mobile marketing, as this form of marketing is very reasonable. More of investment money is not required rather more of profits can be experienced.

Promotion through mobile phones is interactive enough because it encourages users to buy the products by simply replying the promotional message or even get their queries resolved. From a small advertiser to a big one, everyone is making use of the mobile marketing technique to reach their targeted people by just clicking the send button of the mobile phone. All those who want to promote their good/service must go for mobile marketing and make use of powerful SMS to influence users at the first approach.

You will surely see a sudden demand in your sales, as users will get back to you after reading your promotional SMS. Leave all the details correctly so that users can reply you at the earliest. So, try using this potent form of marketing in a very innovative way to capture large groups of users, as this will make you earn good profits. Make use of all the advantages of mobile marketing, as this form of marketing is in demand these days.

Naman Jain is an Internet Marketing professional, presently working with Rupiz Media, one of the leading SEM company offering expert SEO services, PPC Advertising, Article marketing services,drupal development, UK web development solutions and website designing over the globe.

This video is the introductory video for the Online and Mobile Marketing – Multimedia Arts and Technology 164 online course for the Spring 2009 semester at Santa Barbara City College in Santa Barbara, California. Santa Barbara City College is known for the high quality, cutting-edge course offerings and instruction in it’s School of Media Arts division – SOMA. In the video, the instructor, Jacques Habra, discusses his enthusiasm in teaching the course, his previous experience lecturing at the University of Michigan, the University of California, Santa Barbara, and Santa Barbara City College. He also discusses his extensive experience developing several very successful web related businesses (Web Elite and Noosperic) which worked with many clients including General Motors, Wells Fargo, and ESPN. He discusses some of the most important fundamentals of marketing, and offers some recommended readings including “Crossing the Chasm” by Geoffrey A. Moore and “Buy-ology: Truth and Lies About Why We Buy” by Martin Lindstrom. Enjoy! Bruce Evans
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